"Mike, give Trump a chance...you see he's a great
businessman, he'll get things done." You see, I already did that long ago…
It was 1982 and I was in High School. I was
suffering through the NFL strike, which eliminated 7 weeks from the regular
season. And yes, I was just as rabid a football fan back then…maybe even more
so. I had football withdrawal. However when playing resumed, I sported my “I
survived the NFL strike” T-shirt. But losing almost 2 months of football was
not easy to digest. But alas, I would soon learn that a new football league
would be starting in the spring of 1983. Also, football year round! I’m in!
Even though I just learned about it, apparently it had been in the works since
I was born! They knew…
The USFL was the brainchild of David Dixon who
had been instrumental in bringing the New Orleans Saints to
town. In 1965, he envisioned football as a
possible spring and summer sport. Over the next 15 years, he studied the last
two challengers to the NFL's dominance of pro football, the American
Football League and the World
Football League. In 1980, he commissioned a study by Frank Magid
Associates that found promising results for a spring and summer
football league. He'd also formed a blueprint for the prospective league's
operations, which included early television exposure, heavy promotion in home
markets, and owners willing to absorb years of losses, which he felt would be
inevitable until the league found its feet. He also assembled a list of
prospective franchises located in markets attractive to a potential television
partner. With respected college and NFL coach John Ralston as
the first employee, Dixon signed up 12 cities, nine where there already were
NFL teams and three where there were not. The Dixon Plan called for teams in
top TV markets to entice the networks into offering the league a TV deal. All
but two of the 12 initial teams were located in the top 13 media markets in the
US. After almost two years of preparation, Dixon formally announced the USFL's
formation at the 21 Club in
New York City on May 11, 1982, to begin play in 1983. ESPN president Chet Simmons was
named the league's first commissioner in June 1982.
David Dixon took over 17 years of planning
and preparation into this venture. Donald Trump would destroy it in two.
Before the USFL would start, our friends
gathered round to pick a favorite team. I had liked Detroit a little from
watching them on Thanksgiving…it was always root for the Lions and against the
Cowboys. So when I saw there was a team in Michigan, I picked them. I didn’t
even know what their mascot would be. Over the course of a few weeks I found
out they would be the Panthers. Not bad, as a Steeler fan the local college was
the Panthers. A good sign. Also, the USFL implemented a draft where teams had
the first right to sign local college stars to help give the teams an identity.
I thought this was brilliant, follow your home town college favorites into the
league. Well, for the Panthers one of the colleges was Wisconsin, who at that
time was one of my favorite NCAA football teams. But wait, there’s more. The
Panthers, as other USFL teams did, raided some of the NFL teams for talent. The
Panthers would sign 3 offensive linemen from the Steelers, including Ray Pinney
and defensive end John Banaszak. It was shaping up pretty nicely.
The schedule soon arrived and the Panthers
would open on Monday night, March 7, 1983. I had seen the logo in black
and white, but did not know the exact colors. When the team took the field that
night in their Royal Plum, Champagne Silver, Light Blue uniforms I was
hooked! And there, my favorite player from Wisconsin, safety David Greenwood, stood in #31. It was a sloppy game but the Panthers prevailed 9-7. Spring football was
here, and Mikey liked it. However, the Panthers would go on to lose the next 4
games to go 1-4, but I did not abandon them. Finally in a rain soaked game at
the Meadowlands, against the New Jersey Generals, they turned it all around. It
would start a 13-2 run that would end up culminating with a win in the first
ever USFL Championship game. The New Jersey General’s, who started their dominance,
would ironically be a part of their demise. You see, in September 1983, the New
Jersey Generals were sold to real estate magnate Donald Trump.
Trump had always envisioned owning an NFL
team. However, you need to be voted on by the existing NFL owners to own such a prestigious franchise. And
they would have none of him. Thwarted, he saw an opening…and the chickens let
the fox into the henhouse. The USFL owners who were competing dollar for dollar
with NFL team's players felt Trump’s money would give them the edge they needed. He signed big
name players and boasted he would have the team to beat. His team however would fail to
win even one playoff game. But putting a winner on the field was not his motive…and
the USFL owners would soon find that out. He started pushing his fellow
owners to move the league's games to the fall and go head-to-head with the NFL.
"If God wanted football in the spring," Trump once said, "he
wouldn't have created baseball." He ignored years of research by David Dixon. The Donald said he knew better…where have we heard
this before. Instead of continuing spring football, Trump had hoped to
compete head to head with the NFL. His ultimate goal was not to save the
fledgling league, but that the NFL would absorb a team or two, more
specifically HIS team into the NFL. He would then have his wish of owning an
NFL team realized. In his usual con-man antics, he was able to
convince the owners this was the right thing to do. In preparation for the move, they had to realign the teams
that could not play fall football in certain NFL cities. One of those teams was
the Michigan Panthers. After the 1984 season, with only 2 years of their
existence, the Panthers folded as per Trump’s marching orders. They would
combine with the Oakland Invaders, but they had lost this fan forever. My team,
my spring football taken away...by a spoiled rich kid who wanted to play with
the big boys. And how did that go? Well after the league's third season, they
announced a fall schedule in 1986. The USFL would never play another game.
Trump tried
to force the NFL owners hand. But they were not falling for it. Trump took them
to court…where technically he did win. But what did the judge award him?
Millions? The right for the USFL to play in the fall? Maybe even that the NFL
had to absorb his team? No, this man you elected to run our Country, this
failed businessman...if we could see his taxes, was awarded $1. But wait…good
news, he was due triple indemnity…so he actually got the USFL three dollars. Trump's ego took a man’s lifelong dream, a fan base watching spring football and a kid’s
passion…and threw it away for his own selfish reasons. The NFL owners
recognized long ago he did not belong running a franchise.
Too bad
America didn’t see the same thing.
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